Optimize performance with Ashland’s cellulosic rheology modifiers
Modern cleaning demands smarter, more sustainable chemistry, and Ashland’s cellulosic rheology modifiers deliver just that.
Each modifier brings a unique profile that helps you fine-tune viscosity, maintain active suspension and deliver the right user experience, whether in a thickened gel, trigger spray or foaming cleaner.
Their broad compatibility with surfactants, solvents and other formulation additives makes them reliable and flexible across systems.
Product highlights
- Klucel™ (HPC): Enables flexible film formation, excellent clarity and stable flow in both aqueous and solvent systems
- Benecel™ (HPMC/MC): Enhances viscosity and thermal gelation; ideal for surfactant-rich systems
- Blanose™(CMC): Provides efficient thickening, improved soil suspension and reduced spotting on surfaces
Application versatility across HI&I segments
- Surface cleaners: Achieve streak-free finishes with film-forming grades
- Bathroom and vertical surface sprays: Add cling and drip control
- Abrasive or particulate systems: Improve suspension and long-term stability
- Eco-label products: Align with clean-label and sustainable chemistry demands
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