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Get to know Karine Lapointe
Technical Manager Home Care, I&I
North America
Karine’s career reflects a deep commitment to science, problem-solving and collaboration—and it’s exactly what makes her such a valuable resource to our customers today.
What is your area of expertise?
I am a chemist and a microbiologist. My area of expertise is in emulsion formulation and the formulation of personal care and HI&I cleaners.
What product or solution offering is your main focus?
I aim to offer an integrated solution so we can offer everything that goes into a bottle. I help customers with formulation starting points, troubleshooting and selecting the best ingredients for the application and claims they want to make.
How does this product or solution and your expertise benefit our customers?
A tailored solution, along with instructions on how to handle the ingredients, saves time and money for our customers. It's easier to help them formulate so they can later launch products that are competitive in the market.
What key takeaways do we want our customer to understand with this spotlight?
We want our customers to know we're here to collaborate – feel free to request our support at any stage of your project.
A clear explanation of the projects helps us identify the right solution – one that delivers exactly what the customer wants. A team call or a visit is ideal to discuss all the variables, so we can recommend tailored ingredients that meet market demand. You can reach out through your account manager to schedule a meeting. Your project will be discussed thoroughly and treated with full confidentiality. NDAs are available if necessary.
What trends does this product or service address?
Odor control continues to be a major trend in the cleaning space. Consumers increasingly seek laundry detergents and all-purpose cleaners that offer this benefit, and we're proud to support our customers in delivering on that expectation.A tailored solution for each customer
We always offer the most sustainable and green ingredient for your application. Our approach is to keep performance high with the greener ingredient and while keeping costs reasonable. We can tailored ingredients to meet market needs – whether that's green, economical or premium.